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Search Engine Basics

I often get questions on how to run a search on one of the popular free search engines. There are some search engine basics you have to consider if you want to get the correct information you are searching for from either of the search engines (Google, Bing or Yahoo). The fist thing to think about is the keywords your are using. When an article, image or video is posted to the internet the author has the option of adding keyword tags to the item. This helps when people search the internet for a specific item (image, article, location, etc.). If the keywords are not attached to an article, image or video then it makes it harder for anyone to find that item. Without the keywords, the file name for an image or video is the only thing the searcher can use to find the file. With Articles, if the author does not add the best keywords, then the searcher can only hope to find the right article based on the article title and the first few lines of the article. When searching on the search engines, use the keywords carefully so that the results returned are the closets possible to what you are looking for.

The second thing to consider is the location. Google has a side bar that allows you to change the search location and the time frame so you can search for specific times and locations of when and where the latest articles on say… ‘Search Engine Basics’, were posted to the internet. A normal search would return information based on the location of your computer or the closest server providing you access to the internet. With Google,

if you are logged into your Google account, your location will adjust the search to your area, unless you manually change the location using the sidebar. With Bing, if you are logged in with your Windows Live account, your location will also affect the search results, unless you make similar adjustments to the location. Yahoo is also similar to Google and Bing. As long as you are logged into your account, your searches are returned with your location in mind. Search Engine Basics Keyword search

Here are some search queries you can do to return specific information:

Google.com

  • To find the how many Back-links a site has type link:site-name.com
  • To find the related sites type related:site-name.com
  • To find how many times your site has been Indexed type site:site-name.com
  • To find the search results by location type person-or-place city state

Yahoo.com

  • To find the how many Back-links a site has type link:sitename.com
  • Click on the Inlinks button for the complete list.
  • To find how many times your site has been Indexed type site:sitename.com
  • Click on the Pages button for the complete list
  • To find the search results by location type person-or-place city state

Bing.com

  • To find the how many Back-links a site has type link:site-name.com
  • To find how many times your site has been Indexed type site:site-name.com
  • To find the search results by location type person-or-place city state

There are a few more basic things to do when using a search engine that will help return specific results that you want. If your search continually return keywords you do not want, use the negate option on the search engine query line. Simply type your search query then at the end of the query, add that keyword with a dash in front of it: search query -keyword. You should notice the search results are much smaller with the negate keyword included, than it was before using it. Hopefully, these tips help you get better search results with the top three free search engines.

 

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